Qualification Snapshot

Qualification Overview

The Certificate IV in Entrepreneurship and New Business & Certificate IV in Marketing and Communication combines two nationally recognised qualifications into one comprehensive program, equipping students with the practical skills to establish, manage and successfully promote a business. This dual qualification is ideal for aspiring entrepreneurs, business owners and professionals wanting to combine commercial knowledge with modern marketing strategies.

Throughout the course, students learn how to identify business opportunities, develop business plans, manage financial and legal responsibilities, create marketing campaigns, understand consumer behaviour and build lasting relationships with customers and stakeholders. By combining entrepreneurship with marketing, graduates gain a well-rounded skill set that can be applied to launching a new venture or growing an existing business.

This nationally recognised dual qualification is delivered through one of CRICOS’ partnered Registered Training Organisations (RTOs) using competency-based assessment focused on practical workplace and business outcomes. :contentReference[oaicite:0]{index=0}

Career Opportunities

• Business Owner
• Entrepreneur
• Marketing Coordinator
• Small Business Manager
• Business Development Coordinator
• Digital Marketing Coordinator
• Brand Coordinator
• Sales & Marketing Officer
• Business Consultant

Skills You’ll Develop

• Business planning and development
• Entrepreneurship and innovation
• Marketing strategy
• Consumer behaviour analysis
• Business communication
• Digital marketing fundamentals
• Financial planning for business
• Customer relationship management
• Business risk management
• Leadership and decision making

Studying This Qualification

This dual qualification is delivered through one of CRICOS’ partnered Registered Training Organisations (RTOs). Depending on the provider selected, students may benefit from flexible online study, trainer support, competency-based assessment and Recognition of Prior Learning (RPL), where available.